Strategic analysis / Initiatives
Involved in special projects related to development and planning.
Projects related to sales and marketing programmes
Role comprises of market analysis, business planning and strategic initiatives.
Project also provide exposure to product strategy formulation and communication
Also involved in opportunity identification and assessment for different marketing and R&R programmes
Direct Interface with the sales force for understanding the challenges faced in the market there by reporting to the product development team and senior management for the changes required.
Working as a Manager - Strategic Initiatives with Kotak Life Insurance from past 2.3 yrs, I have had the experience of working with Mckinsey on various marketing, sales and business development projects pan India. I have also had the privilege of working on several projects with Ogilvy & Mathers during my summer internship program.