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MOKSH WALIA :Business Analyst

  Topic » Professional profile » others
Post By : MOKSH WALIA At 2010-07-24



Indiamart Intermesh Ltd, Noida (Business Analytics & Process)Ast. Manager (Mar’10-Till Date)

» Working on constructing 360° data view of the clients’ profile from company’s ERP/CRM system data for micro

segmentation and targeted marketing campaigns.

» Leading a team of 3 members (Statistician & Data Management Executives) and directly reporting to COO of the company.

» Applied advance statistical techniques like Multi variant logistic regression, factor analysis & correlation analysis using SPSS

& MS Excel to identify primary reasons for non-renewal of subscription services.

» Worked on Business Process improvements in client servicing division by obtaining voice of stakeholders (including clients

through market research surveys) to streamline work flow, introduce process measurement metrics & launch client’s

expectation setting module to increase renewals.

AXA, Philippines – Summer Internship (Marketing/IT)

Consultant (May’09 – June’09)

» Prepared a project report and roadmap that served as a recommendation guide to Marketing & IT Department of AXA on

how to reconstruct AXA Philippines’ website to adapt to the new brand strategy of AXA & make it more customer oriented.

» Performed competitors’ analysis, similar industry analysis, gap analysis, customer scope analysis & distributor scope

analysis to understand changing Business/IT needs of AXA in the Philippines.

» Learned nitty-gritties of insurance sector by working closely with cross functional teams of Marketing, Sales, Customer

service, Training & IT departments of AXA for garnering their inputs and requirements.

EMC Data Storage Systems, India (Information Management Service Group)

Software Engineer(July’07 – July’08)

» Led SQL module team (of 3) of EMC replication manager (Backup & Recovery Product) and delivered support for SQL 2008.

» Regularly interacted with clients, worked on complete SDLC of the software right from design to implementation & testing,

trained & mentored team mates, and coordinated with corresponding teams in the US.

Wipro Technologies, India (Telecom Business Unit)

Project Engineer (June’05 – July’07)

» Led and completely owned Esim redesign initiative - convinced the management about the urgent need for moving in a

new strategic direction & redesigning the system to cater to the changing customer requirements - developed the new

design & executed the project to completion.

» Received appreciation from client (Alcatel-Lucent) for training and mentoring a team of 10 members in Alcatel-Lucent,

Chennai, on behalf of Wipro – transferred knowledge about the software, provided hands on experience to the team &

helped in setting up process flow at Alcatel-Lucent.

» Awarded the “Thanks a Zillion” award (a recognition, at the account level, of extraordinary contribution to project work).

» Rated ‘Exceeding Expectation’, in both of the two appraisal cycles.


Business Process Management (IIMC)


Learned Business Process Modeling, Requirements Management, Business Process Reengineering, Business Process

Simulation, Process Auditing, BPML and UML.

ParexDavco Sales Management Improvement Project

» Conducted discussions with management and spent time with sales reps to analyze entire sales process of the firm.

» Gave recommendations to align sales process of ParexDavco with customers’ buying cycle, more qualified lead generation

and suggested improvements in evaluation criteria & incentive program of sales reps.

Market Research & New Product Strategy for Nokia Smart Phones in the Philippines

» Prepared market segment and positioning report on Nokia smart phone market in the Philippines by conducting FGDs and

surveys with diverse set of people using high end smart phones.

» Our report concluded that there is a great scope of social networking and gaming through smart phones in the Philippines.


» Awarded the ‘Best students’ Contribution to the Institute, 2004 for developing an Information Kiosk for the Institute.

» Awarded Second Prize for paper presentation on ‘Electronic Smell’ in national level technical fest Troika’04, organized by

IEEE, at Delhi College of Engineering.


» Cultural Secretary, Students’ Council, NIT Bhopal (2004-2005) – responsibilities included organizing and managing national

level cultural fest MAFFICK and other cultural events in the college. Preparation of MAFFICK incorporated activities such as

conceptualization of events, financial planning, advertising, sponsorship gathering and hospitality arrangements for the fest.



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